Amazon Platinum Keywords: Boost Your Sales in 2024

Unlock the Power of Amazon SEO

Amazon Platinum Keywords are one of the most effective ways to boost your visibility and sales on Amazon. If you’re a seller, you know how competitive the marketplace can be. With millions of products listed, it’s essential to stand out. Mastering Amazon SEO, especially using Platinum Keywords, can significantly improve your rankings and help your products get noticed.

In this detailed guide, we’ll walk you through everything you need to know about Platinum Keywords: what they are, why they’re important, how to use them to improve your rankings, and the mistakes you should avoid. Whether you’re a seasoned seller or new to the game, understanding Amazon Platinum Keywords and how to incorporate them into your listings will give you a major edge over your competition.

At FBA Brigade, we specialize in helping sellers navigate the complexities of Amazon’s platform. So, if you’re looking to optimize your listings and boost your sales, this guide is exactly what you need.

What Are Amazon Platinum Keywords?

Amazon Platinum Keywords were once an exclusive feature available to Platinum Sellers—top-tier sellers with an invitation from Amazon or who met the performance criteria. These keywords were hidden search terms placed in the backend of product listings, designed to give those sellers a competitive advantage in Amazon’s search results.

But Platinum Keywords are no longer in use, and the field for them remains in Amazon Seller Central simply as a relic from the past. Despite this, Platinum Keywords still hold significant relevance in discussions around Amazon SEO, particularly in the context of Amazon Brand Management, because of their role in the past and their impact on keyword strategies.

Though the Platinum Keyword field in Seller Central is technically inactive, Amazon sellers can still use advanced backend keywords and focus on keyword optimization to maximize visibility. The idea behind Platinum Keywords was to help sellers target more specific and less competitive keywords to help rank their products higher on Amazon’s search engine.

Why Keywords Are Crucial for Your Amazon Business

But Platinum Keywords are no longer in use, and the field for them remains in Amazon Seller Central simply as a relic from the past. Despite this, Platinum Keywords still hold significant relevance in discussions around Amazon SEO, particularly in the context of Amazon Brand Management and Amazon PPC, because of their role in the past and their impact on keyword strategies.

Let’s consider an example if a customer types “wooden phone docking station” into Amazon’s search bar, and you sell that exact product, using keywords such as “wooden phone docking station”, “phone charging stand”, and “phone dock for desk” in your listing will signal to Amazon that your product is highly relevant to that search query.

The better your keyword optimization, including Amazon Platinum Keywords, the more likely your product is to appear at the top of search results, leading to more traffic, higher click-through rates, and ultimately, more sales. This is why selecting the right keywords and implementing them in your product listings is critical for success on Amazon.

Types of Keywords: Short-Tail, Medium-Tail, and Long-Tail

To craft an effective keyword strategy, it’s important to understand the different types of keywords you should focus on: short-tail, medium-tail, and long-tail keywords. Each type has its own characteristics and uses in the world of Amazon SEO, and incorporating Amazon Platinum Keywords into your strategy can help optimize your listings for even greater visibility.

Short-tail Keywords

These are typically one or two words long (e.g., “phone dock”).

1. Search volume High (these keywords are searched frequently).
2. Competition Extremely high (since many sellers target these keywords).
3. Example “Docking station”

Challenge Short-tail keywords are highly competitive, making it harder for new or smaller sellers to rank for them. However, they can drive a lot of traffic if your product listing is optimized well.

Medium-tail Keywords

These consist of three to four words (e.g., “phone docking station”).

1. Search volume Medium to high.
2. Competition Medium to high.
3. Example “Wooden phone docking station”

Challenge Medium-tail keywords strike a balance between search volume and competition, making them a great opportunity for sellers to target while still achieving high visibility.

Long-tail Keywords

These are five or more words long (e.g., “wooden phone docking station organizer”).

1. Search volume Low to medium.
2. Competition Low to medium.
3. Example “Best wooden phone docking station for iPhone”

Challenge While long-tail keywords have lower search volume, they tend to have higher conversion rates because customers using long-tail searches are often more specific and closer to making a purchase.

Why a Mix of Keywords Is Crucial for Success

For a successful Amazon SEO strategy, it’s essential to use a combination of short-tail, medium-tail, and long-tail keywords. Focusing solely on high-competition short-tail keywords may bring traffic, but incorporating Amazon Platinum Keywords alongside long-tail keywords is where you’ll find your niche audience who are looking for exactly what you offer.

How to Build Your Perfect Keyword List

The process of creating a perfect keyword list is not about choosing random high-volume terms; it’s about choosing the most relevant keywords that accurately reflect your product and target audience. Here’s how you can go about it, ensuring that your approach aligns with Amazon Listing Optimization best practices.

Researching Keywords

Start by using Helium 10 to conduct in-depth keyword research. These tools allow you to identify Amazon Platinum Keywords based on high-performing competitors, reverse ASIN searches, and keyword rankings.

For example, let’s say you sell wooden phone docking stations. By using Helium 10’s Cerebro tool, you can analyze competitor ASINs (Amazon Standard Identification Numbers) to discover which keywords those top-performing products are ranking for.

Analyzing Competitors’ Listings

Once you’ve gathered a list of keywords, review your competitors’ listings to see which keywords they are using. This includes analyzing their:

Product titles

Bullet points

Descriptions

Backend keywords

By understanding which keywords your competitors are targeting, you can fine-tune your list to focus on those that will give you the best chance of ranking highly in search results.

Expand Your Keyword List Using Tools

Tools like Helium 10’s Magnet are great for expanding your keyword list. Enter your primary keyword (e.g., “phone docking station”) and Magnet will generate related keywords, including medium-tail and long-tail keywords that you may not have considered.

Categorize Your Keywords

Organize your keywords into categories based on their relevance, search volume, and the impact of Amazon Platinum Keywords to ensure your product listing is optimized for maximum visibility.

Highly relevant keywords These are the terms that best match your product.

Medium relevance keywords These are related to your product but might not be as specific.

Low relevance keywords These terms might have some association but aren’t directly related to your product.

Refine Your Keyword List

Refine your list by eliminating keywords that:

Have low search volume

Are irrelevant to your product

Are too competitive for your market

Focus on high-relevance, medium-tail keywords to improve your chances of ranking higher.

How to Use Keywords in Your Amazon Listings

Once you’ve compiled your list of keywords, including Amazon Platinum Keywords, the next step is incorporating them into your Amazon product listing. Here are the best practices for optimization, which are crucial for effective Amazon Account Management and ensuring your listings rank higher in search results.

Product Title

The product title is one of the first things Amazon’s search algorithm looks at. Include your primary keyword in the title while keeping it natural and readable. For example

Before Wooden Docking Station

After Wooden Phone Docking Station Organizer – Charging Stand for iPhone and Android

Bullet Points

Your bullet points should highlight the key features and benefits of your product while integrating relevant keywords. Make sure your bullet points remain clear and concise for potential customers.

Product Description

In your product description, expand on your product’s features, uses, and benefits. Use long-tail keywords here that describe specific aspects of your product, like “wooden phone docking station for iPhone 12” or “adjustable phone dock for desk use.”

Backend Keywords

Fill in your backend keyword fields with any additional keywords that couldn’t fit naturally in your product description or title. Use Helium 10’s Cerebro tool to discover related keywords and phrases.

Common Keyword Mistakes to Avoid

Even with the best keyword strategy, there are several common mistakes you’ll want to avoid:

Keyword Stuffing Avoid overloading your product title and description with too many keywords. It makes your listing hard to read and can lower your ranking.

Irrelevant Keywords Using keywords that don’t accurately represent your product will waste ad spend and decrease your conversion rate.

Ignoring Long-Tail Keywords Long-tail keywords may have less traffic, but they often lead to better conversions. Don’t overlook them in your SEO strategy.

Duplicate Keywords Repeating keywords within the backend keyword field or title isn’t helpful. Amazon’s algorithm will only index the keyword once.

About FBA Brigade: Your Trusted Amazon SEO Partner

At FBA Brigade, we are dedicated to helping Amazon sellers maximize their success through expert SEO strategies, including Amazon Platinum Keywords. Our team of professionals offers comprehensive solutions, tailored to meet the unique needs of your business.

Why Choose FBA Brigade?

Corporate-Level Support We provide full corporate support to clients, ensuring your Amazon business thrives with effective optimization and strategy.

Complete Problem Solutions Whether it’s keyword optimization, product listing enhancement, or PPC campaigns, we offer solutions for all your Amazon challenges.

Tailored Strategies Every client gets a customized approach designed to achieve their specific goals and maximize visibility.

Free Audit We offer a free audit to assess your current strategies and provide actionable insights for improvement.

Book a Meeting Need personalized advice? Book a meeting with us and let our experts guide you through optimizing your Amazon business for better results.

Contact Us Ready to start improving your Amazon sales? Contact us today for expert guidance and a clear roadmap to success.

Final Thoughts: Mastering Amazon Platinum Keywords and SEO for Success

In conclusion, understanding Amazon Platinum Keywords and how to use them effectively is a key strategy for ranking higher on Amazon. While Platinum Keywords may no longer play a role in SEO, backend keywords, short-tail, medium-tail, and long-tail keywords are essential for increasing product visibility and conversions.

FBA Brigade is here to guide you in mastering Amazon SEO. By strategically researching, organizing, and implementing keywords, you can significantly boost your Amazon sales and stand out from the competition. Stay ahead of the game, refine your approach regularly, and watch your Amazon business grow.